[PDF] [EPUB] Introduction to Electronic Commerce and Social Commerce (Springer Texts in Business and Economics) Download

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This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.

Introduction to Electronic Commerce and Social Commerce (Springer Texts in Business and Economics) by Efraim Turban – eBook Details

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Full Book Name: Introduction to Electronic Commerce and Social Commerce (Springer Texts in Business and Economics)
Author Name: Efraim Turban
Book Genre:
ISBN # B071V5WLKD
Edition Language:
Date of Publication: —
PDF / EPUB File Name: Introduction_to_Electronic_Commerce_and_So_-_David_King_Efraim_Turban_Judy_Whiteside.pdf, Introduction_to_Electronic_Commerce_and_So_-_David_King_Efraim_Turban_Judy_Whiteside.epub
PDF File Size: 12 MB
EPUB File Size: 5.0 MB

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